Doe Deere, Founder and CEO of Lime Crime started out not as a makeup inventor but in the spotlight of a band she fronted while in NYC. Her family moved to NYC when she was 17 in hopes to help her find happiness and success. The family wanted to come to the United States in order to gain a better life for the whole family.
Once Doe Deere and her family arrived in NYC, they were immediately greeted by the rush of the number of people who live there. They had moved from a much smaller population. It was during the year 1999 that the family finally caught a break. It was then that the family had been introduced to someone who was able to help them out. They were introduced to a social worker who would help Doe Deere get into the Fashion Institute and then she would later help her younger sister get into Columbia University with a full ride scholarship.
In the year 2000, Doe’s family would be moved from a homeless shelter into the projects. It was here that the girls experienced having their own rooms, they never complained because they had their own kitchen and bathroom, it was a major upgrade from the shelter they were in previously.
It was these trials that they experienced that led them to the places they are today. It Doe had not lived through those experiences, if the family had not moved from Russia to the United States, there is no telling if there would even be a Lime Crime cosmetic company or anything even further.
Lime Crime is known for their vegan friendly makeup. They are known for creating colors that other companies were uncomfortable going to. They are called the Queen of Unicorns because of the color palettes they offer. Not only do they offer colors that are out of this world, they also carry a number of other products you might find yourself interested in. There is no place that Doe Deere is not afraid to go to when it comes to cosmetics. She knows the business and knows there will always be a calling for colors that they create.