Richard Branson Joins Fortress Investment Group In Reviving The Railroad

Fortress Investment Group recently became the first company to build and operate a private passenger train in the United States in over a century. Dubbed Brightline, the high-speed commuter train has already started operation connecting Fort Lauderdale and Miami though West Palm Beach. Its success is gaining traction and interest from global investors like Virgin Airline’s Richard Branson who recently invested in the train service. But what is his role here and how do either party benefit from this deal? Read more on crunchbase.com

 

About the investment

 

According to the Fortress Investment group management, Richard Branson injected a significant amount of capital into the expansion of the high-speed train networks. In addition to the capital contribution, Richard is also expected to share naming rights with the Fortress passenger train investment. Going forward, the passenger train that is currently referred to as the Brightline will change the name to Virgin Trains USA.

 

The move is aimed at capitalizing on the rich Virgin Group brand. Fortress investment group principals maintain that the company still has control of the train system and the change of name is n more than a marketing strategy where they hope to take advantage of Virgin Groups marketing strategies to improve the brand’s operational efficiency.

 

Need for external investment

 

Partnering with such a formidable and globally acclaimed brand as Virgin Group goes a long way in helping popularize Brightline. More importantly, the Fortress investment group management believes that Branson’s investment and the goodwill it attracts will go a long way in helping speed up their plan of expanding the railroad service. They particularly hope to stretch it towards such other cities as Dallas, Atlanta, and Houston.

 

More about Fortress investment

 

Fortress investment group’s success peaked in 2007 when they became the first private equity firm in the country to trade shares publicly. It would, however, pull these shares off the market a decade later after the management accepted a buyout proposal by Japan-based investor Softbank. Fortress group became a perfect acquisition candidate as its highly diversified investment base falls in line with Softbank’s ambitious plan of becoming the largest alternative investment company in the world.

Visit https://www.businesswire.com/news/home/20171227005358/en/SoftBank-Group-Completes-Acquisition-Fortress-Investment-Group

 

Chris Burch’s Advice on Investment

Chris Burch is a real-time investor in fashion and luxury goods who currently owns about 55 percent of Swimwear brand stakes, 40 percent of stake in Sarah Staudinger’s fashion brand. Another 40 percent of Ellen Degeneres, which is a fashion line at Walmart, 10 percent shares in Chubbies Company and finally a ten percent stake in BaubleBar accessories brand. Moreover, Chris Burch has created his portfolio in healthcare, fashion, travel, and wellness industries, see also (Prnewswire.com).

During an interview with Glossy, Burch argued that the current market does not appreciate the idea of the brand. This trend has been brought about by lots of copycats pushed to the consumer, and finally, it has reached its peak. Many brands in the market have caused the loss of brand loyalty with only a few brands such as Louis Vuitton, Gucci, and Hermes maintaining their loyalty. He further added that people no longer wear brands as the idea has gone away.

Chris Burch believes there is a shift in consumerism as people want to experience luxury through traveling, nature, housing and other new unique luxuries. For this reason, Burch is providing the new experience by launching a Cocoon apartment where people will visit and enjoy its luxuries. Additionally, Burch has invested in skin laundry and dirty lemon aimed at making women happier. Notably, Burch has partnered recently with Elite Body Sculpture to develop a new version of liposuction that works faster and painless. Burch loves skincare business because the products make people feel good about themselves.

 

 

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Chris Burch’s driving force to venture into all these businesses is the impulsive feeling that prioritizes people’s feelings above all other needs. Being able to produce goods and services that improve people’s outlook is what Burch loves doing.

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