Have you ever heard of a woman named Doe Deere? The name itself isn’t fairly common, but it does have a nice twist. The Doe Deere of this article is one of the most influential figures in the cosmetics industry. This woman has brought new life back into the production of makeup products thanks to her vibrant personality. This vibrant personality has transcended into her very own products. Lime Crime is the name and providing a wide range of visually stunning cosmetics is the game. Deere launched her cosmetics line back in 2008, and she hasn’t looked back since. Lime Crime’s colors come in a myriad of colors such as:
- Wicked (blood red)
- Utopia (vivid purple)
- Red Velvet
- Scandal (intense plum)
- Cement (gray)
- Black Velvet
- Pink Velvet
- Buffy (light gray)
- And many more
While attending the affluent Fashion Institute of Technology in New York, Deere had an epiphany. Even though she was majoring in illustration and fashion design, she decided to leave school and start a fashion line. This initial line of clothing was named Lime Crime, and it got a decent amount of response. Deere was actually manufacturing as well as modeling her very own clothes as they were being sold on Ebay. Hours and hours of painstaking labor was the name of the game and it took nearly a year for her fashion line to generate revenue.
Deere was always very creative in a sense as she had a love for brilliantly bright colors. While noticing the lack of brilliant colors in today’s cosmetics, she decided to go another route. The seed was now planted and Deere began to construct a new business plan by introducing a cosmetics line that was an addition to her fashion line. Lime Crime cosmetics jumped-out with full force as it demanded attention. The colors were vibrant as they represented every shade of the rainbow. There was nothing else like this on the market at the time. In addition to that, she would give each color a unique name. Females and males were chasing after these hot products in a sense, and the products were animal cruelty-free as well as 100 percent vegan.
As of today, Doe Deere is happily married, and she lives in Los Angeles, California. She has made it through the pitfalls of the industry thanks to her cleverness and ingenuity.
To learn more, visit www.doedeere.com.