ClassDojo Brings Beyond School To Its App Features

ClassDojo founders Sam Chaudhary, Liam Don and their team of developers have announced the much anticipated premium content they’ve talked about before is now here. Thanks to a recent $35 million round of venture funding, they will now add Beyond School as an extra purchase feature to their main app. What this will do is add some learning tools for students to use under the guidance of their parents while they’re outside the class and tackle homework assignments. Teachers had been requesting a few extra options like this to cover learning areas that they weren’t quite able to address with students on their time. The latest funding for the Beyond School features now puts ClassDojo at a valuation somewhere near $400 million.

Chaudhary and Don started this app because they believed so much more could be done to improve education in much the same way other apps from Silicon Valley were disrupting major economic sectors. They didn’t know exactly what they should do to make an effective app for teachers, so they visited a convention to get ideas directly from the teachers themselves. Initially what they came up with was a behavior points award system for encouraging good behavior from students, but they started building onto that and in a few years had practically their own classroom Facebook platform. But unlike the issues facing social media companies regarding data privacy and selling it off to advertisers, ClassDojo doesn’t do any of that and they’ve introduced enhanced security protocols to prevent personally identifiable information on students from being compromised. Beyond just being an app of learning assistance and behavior rewarding, ClassDojo has enabled parents and teachers to be in constant communication and even forego parent-teacher meetings.

ClassDojo has remained free and been able to improve its experience because Chaudhary and Don elected not to spend any capital on advertising. To them, as long as people are talking about the app there’s no need to put intrusive ads in it or spend exorbitant amounts of money on TV commercials. There’s also been no immediate pressure from investors to monetize the app, though they are pleased with the new Beyond School addition.

ClassDojo Is Finding New Ways To Fund Their Development For Students

ClassDojo has been bringing parents, students, and teachers closer together in the classroom environment through better communication and a positive approach. Not only can teachers communicate with their students more effectively, but they can also stay in contact with parents on a regular basis, even every day through direct messaging on the ClassDojo app. Since the company first started in 2011, they have added support for more than 30 languages on their platform and it can be used on nearly any smart device as well. Although the primary application is free, they are making use of monetization methods for parents to support the platform and keep it growing for students around the world.

Since the company was founded, they have done well to keep growing and receive funding from various sources to keep operations going in the right direction. As ClassDojo continues to grow, they need even more funding in order to maintain this growth and to upgrade their platform for students and teachers. This is why ClassDojo is adding a membership for parents to invest in that will give them access to ClassDojo Beyond School. This platform is completely optional and doesn’t have to be used in tandem with the main app, ClassDojo. Beyond School is a way for ClassDojo to bring their educational platform to student’s home to help them continue learning while also building a stronger connection with their parents relating to the classroom.

Currently, ClassDojo boasts great numbers in terms of app usage all over the country, with one in six families that have children in elementary or middle school using the platform. This number has grown every single year and in recent years they have taken on a larger role outside of the nation. With many other countries adopting the program, it opens up new communication possibilities for students.

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