Founded in 1972, JHSF is a leading Brazilian company in the real estate sector of high income with operations in the commercial and residential markets acquisitions, development and management of shopping centers, upscale hotels, and international executive airport. The company has been able to identify new opportunities in the markets it operates since its inception. It innovates, pioneers, dares, and presents sustainable solutions in its developments and projects. Since its inception, the company has grown rapidly to become one of the biggest companies in Brazil. The company increased its presence in capital such as Salvador, Sao Paulo, Manaus and internationally in Punta del Este (Uruguay), Miami (USA), and New York (USA).
The company’s main business units include incorporation, Fasano Hotel & Restaurants, Shopping Center, and Airports. JHSF went public in 2007 under the leadership of Jose Auriemo Neto. Jose Auriemo Neto serves as the company’s Chairman and CEO. He joined the company for the first time in 1993 and created a parking lot management company he called Parkbem. He was poised for greater things when he was in the family business with his father running it. Since then, his career maintained an upward growth trajectory becoming one of the most successful entrepreneurs in Brazil. He was listed by Business of Fashion’s last year edition as one of the most influential individuals in the fashion industry.
Jose Auriemo Neto’s unmatched entrepreneurial spirits was demonstrated when he came up with the idea of building a luxury complex on the edge of Marginal Pinheiros. When he told his father about the idea, his father was reluctant to take up the idea doping it as too risky. However, his father came on board and supported him to build the complex now CALLED Parque Cidade Jardim. The complex contains apartments, nine residential towers, a shopping mall with 180 stores, four offices, as well as other spaces reserved for a hotel of brand Fasano. Jose Auriemo Neto moved to New York when his company was building a high-rise apartment in the Fifth Avenue, Central Park. The successful entrepreneur went to Fundacao Armando Alvares Penteado University in Sao Paulo.