Papa Johns International has been enduring a slump recently as its sales have steadily declined since the summer of 2018. The main reason why sales have declined is because the founder John Schnatter made remarks that were regarded as racially insensitive. In response to the backlash, Papa Johns Chief Executive Officer Steve Ritchie apologized to all members of the company and its customers.
He said that they all expect Papa Johns International to be more respectful and accepting of all types of people. Despite the effort to restore the company’s reputation by Ritchie, John Schnatter is looking to get back control of the restaurant chain. He has put together a website and a campaign to encourage people to help him become the chairman again.
Steve Ritchie Papa Johns addressed the company and its customers about the decline in sales. According to his findings, Papa Johns has been experiencing a decline in sales since the summer of last year. Sales dropped by 6% back in the summer and the decline peaked at over 10% in late July. The sales figures do not look to improve in the near future as it is projected that the company will see sales go down by 3% during 2019 as well. Despite the declining sales, Steve Ritchie is looking to find effective ways to boost sales as well as improve the company’s public relations.
During the next year, Steve Ritchie plans to introduce diversity training programs that will encourage people in the company to be more accepting towards one another. Steve Ritchie PapaJohns will bring in experts to help Papa Johns embrace people from all walks of life and refrain from racism and bigotry. Steve believes that the values of Papa Johns include diversity and acceptance. A new program will consist of participation in the community by members of Papa Johns such as employees and franchisees. View More Information Here.
Over the course of the next year, Steve Ritchie will also be active in devising strategies to earn more revenue and increase sales. He will introduce promotions that will consist of regular discounts. With lower prices, Papa Johns will hopefully increase sales in volume as opposed to dollar amount. As a result, Papa Johns will likely gradually work itself back to becoming a profitable restaurant chain again soon.
More about Steve Ritchie PapaJohn’s: https://www.bloomberg.com/research/stocks/people/person.asp?personId=116958187&privcapId=325388