Chris Burch is a real-time investor in fashion and luxury goods who currently owns about 55 percent of Swimwear brand stakes, 40 percent of stake in Sarah Staudinger’s fashion brand. Another 40 percent of Ellen Degeneres, which is a fashion line at Walmart, 10 percent shares in Chubbies Company and finally a ten percent stake in BaubleBar accessories brand. Moreover, Chris Burch has created his portfolio in healthcare, fashion, travel, and wellness industries, see also (Prnewswire.com).
During an interview with Glossy, Burch argued that the current market does not appreciate the idea of the brand. This trend has been brought about by lots of copycats pushed to the consumer, and finally, it has reached its peak. Many brands in the market have caused the loss of brand loyalty with only a few brands such as Louis Vuitton, Gucci, and Hermes maintaining their loyalty. He further added that people no longer wear brands as the idea has gone away.
Chris Burch believes there is a shift in consumerism as people want to experience luxury through traveling, nature, housing and other new unique luxuries. For this reason, Burch is providing the new experience by launching a Cocoon apartment where people will visit and enjoy its luxuries. Additionally, Burch has invested in skin laundry and dirty lemon aimed at making women happier. Notably, Burch has partnered recently with Elite Body Sculpture to develop a new version of liposuction that works faster and painless. Burch loves skincare business because the products make people feel good about themselves.
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Chris Burch’s driving force to venture into all these businesses is the impulsive feeling that prioritizes people’s feelings above all other needs. Being able to produce goods and services that improve people’s outlook is what Burch loves doing.