Hussain Sajwani and His Real Estate Empire

As a boy, Hussain Sajwani worked for his father after school in the family business. He sold Parker Pens, office supplies, and various other consumer items. He worked long hours and told his father that he sure didn’t want to go into business for himself because of the long hours. He said that he would rather get a degree and become a professional, and that way he would be able to work regular hours.

 

He did wind up getting a scholarship to the University of Washington in the United States where he earned a degree in engineering. He then returned to his home country of Dubai where he got a job with an oil company. That didn’t last too long, however, because he soon started a catering company serving food to the US Army. It turned out to be a very successful business and it is still in operation today.

 

Hussain formed DAMAC in 2002, a real estate development company when the UAE decided to allow foreign nationals to immigrate to the country. He sensed that there would be a boom in real estate and he was very correct. His first project sold out before the construction of the project had even begun.

 

Sajwani is noted for his marketing and advertising abilities which certainly get DAMAC out in front of the crowd in a hurry in the beginning. As the DAMAC owner, he personally took an interest in every step of his new company’s progress. One of his favorite slogans was, “A New Bently With Each Apartment.”

 

Hussain uses very conservative business practices. He always pays cash up front for the land and then finances very little of the rest of the project, such as the construction and finishing of the project. That way he has nearly full equity in all of his holdings and there is very little chance of anyone foreclosing.

 

Separate accounting and bank accounts are kept for each project so that there is no comingling of money. That way if one project has problems, it does not affect the rest of the business.

 

To date, DAMAC has completed 19,000 apartments with an additional 44.000 in progress to some degree or another. This bodes well for the Hussain Sajwani family as the business continues to grow.

Fabletics Able to Compete with Amazon

Amazon is currently the leader in the online fashion market, holding 20% of the market. Kate Hudson’s Fabletics has found the magic formula to help her company grow 250 million in just three years.

 

Fabletics is an active wear subscription based service. They want to sell simple, convenient and fashionable active wear to members on the go. They have found a way to keep the success going. The price and quality of goods are no longer the combination that means success for any brand. Customer service, brand recognition and game elements are just some of the elements to help a brand succeed. The brand is paying off because of their strategy, they are able to start opening brick stores. Currently, the company has 16 stores in Hawaii, Florida, Illinois, and California. They hope to be added to them soon.

 

Greg Throgmartin, General Manager, credits their company’s success to the ever-changing brand model. Personalized service and trendy fashion at a low cost allows them to stay on the right path. He says it is easier to help people be happy when you know what the customers want. Their physical stores will help take their membership service to the next level.

 

Fabletics will use a different model to help them stay successful with their physical stores. Usually, people browse online then go to the store to shop. With Fabletics, customers will browse online and some will be able to go into stores. About 30-50% of those who walk through the doors will already know what they want. This model allows for the brand to build relationships with old customers. New customers will likely see trends they like since the store will be stocked with what the local members are browsing.

 

Stores will be stocked based on data from multiple sources. Of course, they will use local members browsing history, social media, and other available sources.Their growth is based on the easy accessibility of their product, the people behind the product, and its culture. Kate Hudson is an authentic spokesperson. All these elements combined have helped them to stay ahead of the game and competitive with even Amazon.