Studies, Conducted by Edison Research- Article recap
Norman Pattiz executive chairman of PodcastOne announced results from studies of advertising tests from major national brands from five different categories. These tests showed the impact that podcast advertising had on brand recall. The study was conducted towards the last half of 2016.
The findings of the studies showed that over 60 percent of podcast listeners were able to mention a specific grocery after a brand post campaign. This is a significant increase from 7 percent before the brand campaign.
The findings also showed that product awareness which was unaided increased by more than 47 percent post study in the financial services sector. This increase was also recorded in the automobile and lawn and garden products which had an increase of 37 percent and 24 percent respectively. The findings showed that one third of the respondents had developed a positive opinion of the automobile market post study. The respondents also said that they would consider using lawn and garden products after the study. The findings also showed that there was an increase in the awareness of a specific campaign message post study as opposed to pre-study where the awareness was low.
The studies which were conducted by Edison Research on behalf of PodcastOne was aimed at examining the effectiveness of podcast advertising. They used brands that are well known but were delivering a new message. They also used brands that were not well known but were seeking to get increased awareness. Surveys were conducted before and after the podcast advertising campaigns. The results showed that the audiences were very receptive of the campaigns and were willing to consider the products that were being advertised.
PodcastOne Chairman Norman Pattiz
He served as the Executive Chairman of PodcastOne since June 2016. Norman Pattiz is also the founder of Westwood One. In the recent past he founded PodcastOne which is the leading company in podcast marketing and sales. He has also served in the broadcasting Board of Governors of the USA under President Clinton. He was also appointed to the same position by President George Bush.
Norman Pattiz is in the National radio hall of fame which is as a result of his work and contributions to the radio broadcasting sector. He has also received an award by the Library of American Broadcasting which was Giants of Broadcasting.
To learn more, visit http://normanpattiz.com/.